About
Founded in 2020 by childhood friends from the luxury services, hair & beauty industry. We understand the sector, clients and how demanding running your own business can be.
The concept of Graasroots was simple.
How can we create a supportive community, where freelancers can flourish, to become the best version of themselves.
Unite
Empower
Feel Good
Repeat
Our mission.
To create the first ever circular ecosystem of hair, beauty and wellness talent; a community motivated to grow their skills and business anywhere, any time.
Our values.
Be trusted
Do well by doing good
Move upward and forward
Have fun in the process